{"id":1833,"date":"2026-02-04T11:46:38","date_gmt":"2026-02-04T10:46:38","guid":{"rendered":"https:\/\/cordillera-strategie.com\/the-aftermarket-as-a-strategic-lever-for-sustainable-branding\/"},"modified":"2026-03-06T16:27:21","modified_gmt":"2026-03-06T15:27:21","slug":"the-aftermarket-as-a-strategic-lever-for-sustainable-branding","status":"publish","type":"post","link":"https:\/\/cordillera-strategie.com\/en\/the-aftermarket-as-a-strategic-lever-for-sustainable-branding\/","title":{"rendered":"The aftermarket as a strategic lever for sustainable branding"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:900px;--awb-max-height:506px;\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"name\" content=\"Der Aftermarket als strategischer Hebel f\u00fcr nachhaltige Markenbildung\" \/><meta itemprop=\"description\" content=\"Der Aftermarket ist ein interessanter und wichtiger Schlu\u0308ssel fu\u0308r die Markenbildung fu\u0308r die Unternehmen und tr\u00e4gt auch hier stark zur Popularit\u00e4t bzw. Markenbekanntheit bei. Da gilt es eben zu beru\u0308cksichtigen, dass man durch Auswahl der Marken direkt in Kontakt zum B2B oder B2C hat und daru\u0308ber dann eben entsprechend auch die eigene Marke st\u00e4rken kann.&lt;\/p&gt;\n&lt;p&gt;Wir denken hier zum Beispiel auch an die Firma Bosch, die sowohl ein sehr starkes Erstausru\u0308stungsgesch\u00e4ft hat, ihre Marke dann nicht zum Tragen kommt, aber durch die Markenbildung zum Beispiel auch im Aftermarket, Bosch Car Services zum Beispiel, sind sie natu\u0308rlich auch sehr stark im Aftermarket mit ihrer Marke vertreten und dazu sehr stark zur Markenbildung bei.\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i3.ytimg.com\/vi\/lusfI99vqN8\/hqdefault.jpg\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/lusfI99vqN8\" \/><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.22%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/lusfI99vqN8?wmode=transparent&autoplay=0\" width=\"900\" height=\"506\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p>The aftermarket is an interesting and important key to brand building for companies and also contributes greatly to popularity and brand awareness here. It is important to bear in mind that by selecting brands, you are in direct contact with B2B or B2C and can strengthen your own brand accordingly. <\/p>\n<p>We are also thinking here, for example, of Bosch, which has a very strong original equipment business, which means that its brand does not come into play, but through branding in the aftermarket, Bosch Car Services, for example, it is of course also very strongly represented in the aftermarket with its brand and contributes very strongly to branding.<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"mailto:lukas@cordillera-strategie.com\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ask a question \/ contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The aftermarket is more than just a sales channel: it enables direct contact with B2B and B2C target groups and thus becomes a central lever for sustainable brand building.<\/p>\n","protected":false},"author":7,"featured_media":1738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-1833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-reels"],"_links":{"self":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts\/1833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/comments?post=1833"}],"version-history":[{"count":8,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts\/1833\/revisions"}],"predecessor-version":[{"id":2309,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts\/1833\/revisions\/2309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/media\/1738"}],"wp:attachment":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/media?parent=1833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/categories?post=1833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/tags?post=1833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}