{"id":1839,"date":"2026-02-04T11:47:34","date_gmt":"2026-02-04T10:47:34","guid":{"rendered":"https:\/\/cordillera-strategie.com\/the-underestimated-lever-in-the-aftermarket-data-management\/"},"modified":"2026-03-06T16:28:37","modified_gmt":"2026-03-06T15:28:37","slug":"the-underestimated-lever-in-the-aftermarket-data-management","status":"publish","type":"post","link":"https:\/\/cordillera-strategie.com\/en\/the-underestimated-lever-in-the-aftermarket-data-management\/","title":{"rendered":"The underestimated lever in the aftermarket: data management"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:900px;--awb-max-height:506px;\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"name\" content=\"Der untersch\u00e4tzte Hebel im Aftermarket: Datenmanagement\" \/><meta itemprop=\"description\" content=\"Datenmanagement spielt im Aftermarket eine ganz herausragende Rolle. Heutzutage werden nahezu alle Produkte digital bestellt \u2013 und das funktioniert nur \u00fcber Daten. Das bedeutet, dass die gesamte Produktlogik r\u00fcckw\u00e4rtsgerichtet \u00fcber Hersteller und Datenschnittstellen abgebildet werden muss.&lt;\/p&gt;\n&lt;p&gt;Das funktioniert jedoch nur, wenn diese Daten sauber und konsistent strukturiert sind. Hierbei helfen in der Regel Produktinformationssysteme. Zus\u00e4tzlich kommen Business-Intelligence-Tools zum Einsatz, die dabei unterst\u00fctzen, Daten strukturiert aufzubereiten und nutzbar zu machen.&lt;br \/&gt;\n\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i3.ytimg.com\/vi\/9W3Wvxi0yD4\/hqdefault.jpg\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/9W3Wvxi0yD4\" \/><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.22%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/9W3Wvxi0yD4?wmode=transparent&autoplay=0&amp;loop=1&amp;playlist=9W3Wvxi0yD4\" width=\"900\" height=\"506\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p data-start=\"154\" data-end=\"446\">Data management plays a very prominent role in the aftermarket. Nowadays, almost all products are ordered digitally &#8211; and that only works with data. This means that the entire product logic must be mapped backwards via manufacturers and data interfaces.  <\/p>\n<p data-start=\"448\" data-end=\"729\">However, this only works if this data is structured cleanly and consistently. Product information systems usually help with this. Business intelligence tools are also used to help prepare data in a structured way and make it usable.  <\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"mailto:lukas@cordillera-strategie.com\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ask a question \/ contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I keep seeing the same problems in the aftermarket: fragmented data, complex numbering and a lack of system logic. That costs growth. <\/p>\n","protected":false},"author":7,"featured_media":1732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-1839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-reels"],"_links":{"self":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts\/1839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/comments?post=1839"}],"version-history":[{"count":8,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts\/1839\/revisions"}],"predecessor-version":[{"id":2313,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts\/1839\/revisions\/2313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/media\/1732"}],"wp:attachment":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/media?parent=1839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/categories?post=1839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/tags?post=1839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}