{"id":1845,"date":"2026-02-04T11:48:51","date_gmt":"2026-02-04T10:48:51","guid":{"rendered":"https:\/\/cordillera-strategie.com\/more-than-just-spare-parts-the-aftermarket-is-becoming-a-service-business\/"},"modified":"2026-03-06T16:29:38","modified_gmt":"2026-03-06T15:29:38","slug":"more-than-just-spare-parts-the-aftermarket-is-becoming-a-service-business","status":"publish","type":"post","link":"https:\/\/cordillera-strategie.com\/en\/more-than-just-spare-parts-the-aftermarket-is-becoming-a-service-business\/","title":{"rendered":"More than just spare parts: The aftermarket is becoming a service business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:900px;--awb-max-height:506px;\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"name\" content=\"Aftermarket neu gedacht: Wachstum durch Services\" \/><meta itemprop=\"description\" content=\"Der Aftermarket entwickelt sich stark von einem rein produktgetriebenen hin zu einem servicegetriebenen Gesch\u00e4ft. Der gro\u00dfe Unterschied liegt darin, dass der Anteil von Services deutlich st\u00e4rker zunimmt als der der reinen Produkte.&lt;\/p&gt;\n&lt;p&gt;Beispiele daf\u00fcr finden sich insbesondere im Automotive-Bereich, wo immer mehr Fahrzeughersteller dazu \u00fcbergehen, Services wie etwa die Sitzheizungsfunktion oder eine gr\u00f6\u00dfere Reichweite modular hinzuzubuchen. Diese Leistungen kosten zwar einen monatlichen Aufpreis, zeigen jedoch deutlich, dass \u00fcber das klassische Produkt- und Ersatzteilgesch\u00e4ft hinaus im Servicebereich des Aftermarkets noch sehr viel Potenzial liegt.\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i3.ytimg.com\/vi\/n1cc8PjAZp8\/hqdefault.jpg\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/n1cc8PjAZp8\" \/><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.22%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/n1cc8PjAZp8?wmode=transparent&autoplay=0&amp;loop=1&amp;playlist=n1cc8PjAZp8\" width=\"900\" height=\"506\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p data-start=\"154\" data-end=\"446\">The aftermarket is developing strongly from a purely product-driven to a service-driven business. The big difference is that the proportion of services is increasing significantly more than that of pure products. <\/p>\n<p data-start=\"349\" data-end=\"768\">Examples of this can be found in the automotive sector in particular, where more and more vehicle manufacturers are switching to modular services such as the seat heating function or a longer range. Although these services cost a monthly surcharge, they clearly show that there is still a great deal of potential in the aftermarket service sector beyond the traditional product and spare parts business. <\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"mailto:lukas@cordillera-strategie.com\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ask a question \/ contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I am observing how the aftermarket is changing from a product to a service business. Why services are becoming increasingly important in the automotive sector. <\/p>\n","protected":false},"author":7,"featured_media":1730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-1845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-reels"],"_links":{"self":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts\/1845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/comments?post=1845"}],"version-history":[{"count":13,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts\/1845\/revisions"}],"predecessor-version":[{"id":2319,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/posts\/1845\/revisions\/2319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/media\/1730"}],"wp:attachment":[{"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/media?parent=1845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/categories?post=1845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cordillera-strategie.com\/en\/wp-json\/wp\/v2\/tags?post=1845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}