The aftermarket is an interesting and important key to brand building for companies and also contributes greatly to popularity and brand awareness here. It is important to bear in mind that by selecting brands, you are in direct contact with B2B or B2C and can strengthen your own brand accordingly.
We are also thinking here, for example, of Bosch, which has a very strong original equipment business, which means that its brand does not come into play, but through branding in the aftermarket, Bosch Car Services, for example, it is of course also very strongly represented in the aftermarket with its brand and contributes very strongly to branding.