Asia is the growth engine of the coming years. And there are also numerous alternatives to China.
ASEAN countries such as Vietnam, Malaysia, the Philippines, Singapore, Indonesia and Thailand are particularly attractive due to their growing middle classes, high economic growth and young, well-educated populations.
“Companies should spread risks and develop Asian markets in a targeted manner,” advises Lukas. He shares his experience of expanding to Thailand and emphasizes the importance of locally adapted product portfolios and pricing strategies: “With an understanding of the market and the right employees, you can open up further markets from Thailand, for example.”
The Digital Roundtable “Global Sales Excellence: Successful Sales Approaches for International Markets” by Atreus (October 25, 2024) brought together sales and management experts to share best practices for successful international sales.
Under the moderation of Atreus directors Christina Riess and Patrick Julius, the speakers highlighted market entry strategies in growth markets such as Asia, the USA and the Gulf States, the importance of structured local sales management and the need for innovative business models and flexible sales organizations.
Geopolitical risks, cooperation models and efficient sales channels were also discussed. The event was aimed at managers and sales executives who want to survive in highly competitive global markets and develop sales excellence strategies.
