I am observing how the aftermarket is changing from a product to a service business. Why services are becoming increasingly important in the automotive sector.
I keep seeing the same problems in the aftermarket: fragmented data, complex numbering and a lack of system logic. That costs growth.
In my work, I often encounter data silos and unclear data logic. In this article, I show why integrated systems are crucial in the aftermarket.
The aftermarket is more than just a sales channel: it enables direct contact with B2B and B2C target groups and thus becomes a central lever for sustainable brand building.
A Japanese Tier 1 supplier supplies automotive OEMs from its plants on all continents. It wants to expand its global aftermarket activities in all regions and manage them efficiently.
A Japanese automotive Tier 1 supplier manages its Independent Aftermarket (IAM) business in EMEA from Japan. The absolute size of the business and the growth rates are unsatisfactory.
One thing is clear to me: standing still costs money. Why quick decisions and established logistics processes are essential in the aftermarket.
My work shows how much automated interfaces simplify ordering and delivery processes. Why this is crucial in the aftermarket.
Rapidly growing, extremely young and full of energy: the Asian market inspires with its thirst for knowledge, drive and a pronounced can-do attitude.
I have learned that aftermarket projects are successful when internal expertise and external market knowledge are combined in a targeted manner.
